1. Honesty The truth always comes out. Failure to be honest with your clients will eventually show through either in a discussion or an action and will ultimately cost you the trust and client you’ve worked so hard to secure. 2. Reliability You need to be reliable. If you say you are going to do something, you better do it. 3. Consistent Be consistent in your actions. You can’t do something right one time and then fail immediately after. You need to be consistent in your approach so that the potential client will feel confortable with you and therefore trust you. 4. Confident Finally, you need to speak with confidence. Someone that speaks with a hesitancy will have the other party start to question your ability or your motives. Ideally, a face-to-face meeting is the best approach for strangers to instill trust in you. To many, this is considered an “old school” approach, but nothing beats a personal touch. Video-conferencing is the next best thing if for whatever reason you are unable to meet your client face-to-face. Without trust, your chances of closing a deal decrease and the ability to create a long-term relationship with a client is greatly diminished. You might be able to sell one time, but you will not develop the kind of relationship that will garner long-term sales plus referrals.