Stop Selling Yourself Short

Get the new book by Hans Hansson

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Stop Selling Yourself Short – a new professional development book authored by Starboard Commercial Real Estate’s founding partner and president, Hans Hansson. Hansson shares a compilation of articles he has written over the course of his forty years in the sales industry, diving deep into his personal experiences and sharing invaluable lessons learned to teach the next generation of salespeople how to adapt and succeed in any period of their career.

Stop Selling Yourself Short can be found at and Barnes and Noble and is coming soon to Apple Books. The new book covers an array of subjects applicable to sales professionals at any stage in their careers. From learning how to build strong client relationships and growing your pipeline, to navigating through harsh economic times, Hansson provides the knowledge and tactics necessary to move forward and succeed in sales.

“Hans Hansson is successful in every sense: as a business owner, writer, salesperson, and individual. He challenges you to discover your sales archetype. Through this insight, you can determine a personal path and a niche. ‘Stop Selling Yourself Short’ is conversational, like getting advice from an esteemed best friend. You can trust a businessman with forty years of experience because ‘it matters who says it. This publication is an easy and fast read but calls you back repeatedly as any good reference book. Enjoy the journey!” said Chris McElroy, Real Estate Investor, Instructor, Sales, REALTOR®.

Hansson began his sales training with a local food service company, where his drive, integrity, and work ethic helped propel the business from a small two-man operation into a thriving business enterprise. From there, Hansson embarked on a career in commercial real estate; he built his reputation while a top producer with TRI Commercial Brokerage.

Today, Hansson still serves as an active commercial real estate broker while also running Starboard Commercial Real Estate, the largest privately owned commercial real estate firm in San Francisco, California. Locally based, technology-forward, Starboard CRE brings decades of brokerage experience representing over 600 million square feet of space with an aggregate lease value of over 10 billion and investments sold over 3 billion. The insight, experience, and savvy sales tactics he has learned along the way have become the foundation for his success.

“My hope is that this book will give you some guidance that would empower you to be the very best salesperson you could be and not sell your success short,” shares Hansson, author of Stop Selling Yourself Short.

Stop Selling Yourself Short is available in both digital and paperback and can be found online at, Barnes and Noble, and soon to be available on Apple Books. To learn more about Hans Hansson and Starboard Commercial Real Estate, please visit and