How Tariffs Can Affect Salespeople and Strategies to Maximize Sales
Tariffs, the taxes imposed by a government on imported goods, play a significant role in international trade. They can have far-reaching effects on various stakeholders,…
Articles by Marketing Starboard CRE
Achieving Success in an Uncertain Commercial Real Estate Market
In today’s ever-changing commercial real estate market, salespeople face unique challenges and opportunities. Whether you’re dealing with office spaces, retail properties, industrial sites, or hospitality…
Does a Real Salesperson Survive in an AI World?
In the rapidly evolving landscape of artificial intelligence (AI), many industries are experiencing significant transformations. Sales, a field traditionally reliant on human interaction and relationship-building,…
AI Tools for Commercial Real Estate Sales in 2025
As we step into 2025, the commercial real estate (CRE) industry continues to evolve rapidly, driven by technological advancements. Artificial Intelligence (AI) is at…
San Francisco’s Parking Dilemma
Parking in urban settings like San Francisco is a contentious issue. Many neighborhoods, including those along Taraval Street and Geary Boulevard, have seen a decline in foot traffic…
Closing Out the Year and Building for 2025
As we approach the end of the year, it’s crucial for salespeople to reflect on their achievements, identify areas for improvement, and set the stage…
Harvest Season: Maximizing Your Commercial Real Estate Success in Q4
As we enter the fourth quarter, often referred to as the harvest season in commercial real estate, it’s time to reflect on the fruits of…
The Impact of Limited National Coverage on Hurricane Relief Efforts in Florida
In recent years, Florida has faced a series of devastating hurricanes that have wreaked havoc on its communities. Despite the severity of these storms, national…
Understanding the Differences Between Marketing and Selling
Marketing and selling are two fundamental aspects of business that are often confused, yet they serve distinct purposes and require different skill sets. While both…
How Does a Salesperson Survive in a Zoom Environment?
In the era of remote work and virtual meetings, salespeople have had to pivot from traditional face-to-face interactions to online platforms like Zoom. While the…